GetResponse review: email marketing and automation in 2026

GetResponse combines email marketing, automation, landing pages and broader conversion tools in one platform.

Who is it for?

Small businesses and marketing teams that want email, automation and lead capture in one system instead of stitching together several point tools.

Current pricing snapshot

Starter is listed at $19/month or $15.58/month when paid annually. Marketer is listed at $59/month or $48.38/month annually. Pricing scales with contacts and plan.

What stands out

• Unlimited monthly email sends are included on current paid plans.
• Starter includes newsletters, AI content tools, a welcome series, one custom automation workflow, landing pages, forms and popups.
• Marketer adds unlimited automation workflows, advanced segmentation, abandoned-cart recovery, funnels and ecommerce features.

Main tradeoff

The platform covers many jobs, which is useful for consolidation but can be overkill if the only requirement is a simple newsletter.

How we would decide

Start with the smallest plan that can validate the recurring job you are trying to improve. Compare the full operating cost, not only the headline subscription, and upgrade only when usage, collaboration or workflow constraints become the bottleneck.

Source and update policy

Product details and pricing were checked against GetResponse official pricing. Pricing and features can change, so verify current terms before purchasing.

Our review method and corrections process are published in Editorial Standards.