Editorial coverage built around real buying decisions.
Proof & Merit is an independent research and comparison publication covering AI and software, consumer technology and gaming, luxury fashion, luxury travel, marketing, web infrastructure, security and global business tools. We build content around high-intent decisions: reviews, pricing guides, comparisons, launch research and use-case shortlists.
How we work with affiliate programs
We welcome direct affiliate invitations, creator programs, demo access, review credits, current documentation and product briefings. Affiliate participation can fund the publication, but it does not buy a ranking, a positive verdict or guaranteed inclusion.
- Commercial links are disclosed visibly and use appropriate
sponsored/nofollowattributes. - We do not use self-referrals, fake traffic, coupon spam or prohibited trademark bidding.
- We separate product evaluation from commission economics.
- When a partner supplies access, credits or documentation, that does not remove our obligation to discuss limitations.
What we publish for a strong product fit
- Research reviews focused on buyer fit, strengths, limitations and current pricing.
- Direct comparisons where two products genuinely compete for the same budget or workflow.
- Pricing and “worth it?” guides for readers closer to purchase.
- Use-case guides that route different buyer jobs to the right tools instead of forcing one universal winner.
- Updates when plan, pricing or product changes materially alter the buying decision.
Current examples
- Higgsfield review — multi-model AI-video workflow and credit economics.
- Synthesia review — presenter-led business video and October 2026 plan changes.
- Higgsfield vs Synthesia — creative generation versus presenter-led business video.
- Higgsfield pricing — plan economics and cost per accepted output.
- Synthesia pricing — Basic vs Starter vs Pro buyer decision.
- Bangkok luxury hotels — traveler-type hotel selection by location, service, riverfront feel and privacy.
- Buying Chanel pre-owned — condition, merchant protection and authentication limits.
How we build distribution
Our model is buyer-intent first: search-oriented reviews, pricing pages and comparisons are supported by founder-led social distribution and short-form content around the same decision. We do not promise unverified reach. Where a partner application requests audience data, we provide only current, verifiable figures.
What helps us evaluate a product
- Current pricing and plan documentation.
- Working product or demo access when direct testing is material.
- Review / creator credits when the product meters usage.
- Clear attribution, cookie, commission and payout terms.
- A direct product or partner contact for factual questions.
- Advance notice of major product changes when available.
What we will not agree to
- Guaranteed positive reviews or predetermined rankings.
- Undisclosed paid placement.
- Claims we cannot independently support.
- Fabricated audience or traffic metrics.
Paid partnership formats
In addition to affiliate relationships, Proof & Merit accepts selected transparent paid partnerships. Available formats include sponsored research, launch campaigns, distribution packages, clearly separated sponsor placements and selected category sponsorships.
Commercial partners pay for production, distribution or clearly labeled visibility — not for a positive verdict or ranking position. See our Sponsored Content & Paid Partnership Policy.
View the Proof & Merit media kit
Founding partner pilots
Proof & Merit is currently opening a limited number of early commercial pilots for relevant products. Early partnerships are scoped around the work required and the buyer decision being addressed; we do not sell unverified audience numbers or guaranteed performance.
Contact
Affiliate and partnership inquiries: partners@proofandmerit.com
General editorial inquiries: hello@proofandmerit.com
Last updated: 9 October 2026.